GERMANY - Consumer demand for pig meat in Germany has been under considerable pressure in the last five years. Recent data published by the German market information agency, AMI, indicates it is taking a major hit including in relation to other meats.Such developments inevitably impact on the EU pig meat market as a whole with Germany being its largest producer and consumer. It is also key to EU trade, being the second largest importer, and the largest exporter.Per capita pig meat consumption in 2016 amounted to 35.8 kg, excluding bone, down from a peak of 40.1 kg in 2011 which represents a decline of 11 per cent. Fresh pork in particular has been under pressure with steady falls in household purchases but even processed products have struggled.

　　德国猪肉消费需求在过去五年间向来承受着相当大的压力。根据德国市场信息机构AMI最近公开的数据显示，德国猪肉需求受到其他肉类产业波及，遭遇硕大冲击。由于德国作为欧盟最大的猪肉生产与消费国，同时也是第二大猪肉进口国和首席猪肉出口国，因此它的发展不可避免的影响了欧洲猪肉市场集体。不计猪骨分量，2016年人均猪肉消费合计35.8公斤，从2011年的消费高峰40.1公斤跌至如今，减少了11%。即便清新猪肉的加工制品仍在不断挣扎，但是清新猪肉本身承受的压力尤为硕大，其家庭购买力稳步下跌。